Longshot Apparel, a new online clothing retailer targeting the tall men’s market, has developed a groundbreaking blog about all things tall. The blog, specifically written for tall men, is appropriately called Stand Tall. The blog, an extension of the clothing brand, offers a fresh viewpoint on style, culture, sports and advice through the lens of tallness.
“When you’re tall people look at you differently and because of that you have a different perspective on the world,” says Chief Tall Guy Mark Tindall. “We felt that we owed it to our customers to create a place to talk about the good, the bad and sometimes ugly surrounding being a tall guy.”
While tall groups online offer support for some of the ills of being tall, Stand Tall takes the approach of that life being tall is pretty darn good. It celebrates the funny things that happen when people are 6 to 12-inches taller than most. Some of the blog posts include Height Stats of the NFL Quarterbacks, Tall Oscar Winners and Tall Dogs for Tall Men. Other posts include style advice on being tall, profiles on tall influencers in the arts, sports and business and stories of the “tall and ungainly” transforming to “tall and successful.”
“Most retailers offering tall product relegate being tall to another option in the drop down menu when you go to buy a shirt. That’s it really.” says Susan Clare, one of the three founding partners at Longshot Apparel. “Being tall is not an add-on, or another SKU in the product line – it’s a way of life, so that’s how we approach it on Stand Tall.”
Based in Seattle, Longshot was started by three former Microsoft, Adidas and Nike marketing executives and writers personally impacted by the lack of well-fitting shirts for tall, fit men. The company offers its products exclusively via their online store. “Isn’t it about time we start treating the tall, fit man with the respect he’s due?” says Tindall, who stands 6’3” tall.
Zed -Eye returns with a collection that reflects the liberation of the Twenties combined with the elegance of the Thirties, juxtaposed with the femininity and romance of the Fifties.
The flirting and courtship follows on from ‘Tribal Romance’. Fabrics and textures such as tweed and chiffon; cotton and silk combine in varying shades of blue to create exceptionally versatile and wearable pieces which puts a modern spin on the roaring Twenties, recession hit Thirties and retro Fifties.
This is another timeless collection set to amalgamate Zed-Eye’s exquisite designs and tailoring skills with fashion highlights from all 3 decades.
Celebrity Fans of the label include Kelis, Shingai (The Noisettes) and more.
The contrast in fabrics, texture and designs is a key concept that can be found in Zed Eye’s designs. Her new collection will be showcased during London Fashion Week at the LGN Events’ ‘A La Mode Catwalk Presentation’ on Sunday 20th of February 2011 at the Charing Cross Hotel, The Strand.
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